Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!

Discover Exclusive Multi Level Marketing Secrets

You will have heard of Tony Robbins – back in the 80s he popularized the concept of “modeling” as the best way to excel in all areas of life.

The general idea is that if you find any person having the same result you desire, then all you need to do is find out exactly what that person is doing to get that result, copy them, and you will have an excellent chance of producing the same result yourself – if you put in the time and effort necessary to make it happen.

When you find your way to success, your downline will be well placed to copy that success, ultimately getting wealthy themselves and contributing to your wealth.You would like people to replicate you and your success so you will enjoy even greater success independent of your time and effort.

To explain, you truly can find the “multi level marketing secrets” you are searching for by searching out what secrets top producers are using, copy them, and you can quite easily predict the same results for yourself.

Multi Level Marketing Secrets Revealed

The web makes is very easy to find out exactly what the top MLM producers are doing to get their results.By employing a tool called the Way Back Machine, you’ll be able to take a look at their websites, and see how they have developed and progressed over a period of time.

You can follow any of these top producers on their blogs and by watching their YouTube videos so that you can get an idea of how they recommend their products and services.Subscribe to their newsletters and you may also discover a few of their multilevel marketing secrets.

The trick is to look below the surface and see how they are doing their sales and marketing promotions.

How do these top guys promote their own sites, the videos they produce, and their coaching materials? What strategies are they using, are they creating articles, making webinars, and sending out videos in their e-mails?

What methods are they using to get highly targeted traffic to their site? You can see how many back links they’re getting and also check to confirm how they’re ranking in all major search engines. Is lots of the traffic coming from one precise area like YouTube? Are they using paid advertising through Google AdWords or via Facebook marketing?

What methods are they using to market the content of their internet sites and how are they deciding what kind of content to put on them?

Hidden Multi Level Marketing Secrets

Keep in mind that you want to uncover the sales and marketing processes of these top producers. What are they doing to get the results you are looking to get yourself?

So, the general concept is to actually dig deep into, not only WHAT they are saying, but HOW they are saying. Find out if they’re using a blog and, if so, how often are they posting to it.

What do they do after making a post? Do they e-mail their customers or syndicate the new content by driving back links to it? Why do they produce 2 minute videos vs. ten minute videos? Do they outsource most of their work or not?

As soon as you find out their “secrets to success” all you have to do then is take similar action.

Just as an example, during the last ninety days we used a collection of straightforward articles to push our networking opportunity. How were the results? Well, we easily generated over eight hundred qualified leads, pocketed a few thousand dollars in varied commissions, and we joined up twelve people into our primary MLM business.

How did we do it?

We follow a proven” funded proposal” multi level marketing secret we discovered by spying on top producers. Now it’s your turn.

Click below now to find out about OUR multi level marketing secrets.

Cheap Holiday Deals to Stalis Provide Perfect Holidays For All

Family holidays to Stalis are about as popular as couples holidays, beach holidays, 18 – 30′s holidays, and mature holidays to Stalis. In fact, it is difficult to find a group that can’t appreciate holidays spent in Stalis. Greek island holidays seldom have as much to offer visitors as you will find in the resort of Stalis-a resort that offers a little bit of everything you could possibly want from a beach holiday and a little bit more.

First of all, you should check out various package holidays to Stalis. You might be able to learn a little more about the possibilities that holidays to Stalis present for the entire family simply by taking in the long list of package options that are available to you. More importantly, in these economic times, packages are a great way to make cheap holiday deals to Stalis and other locations on Crete.

The nightlife in Stalis is rather lively though not nearly as dominating as the nightlife and club activities are in Malia. Stalis is a more well-rounded option for holiday fun than those resorts that are designed to appeal to party crowds or even those that attract more mature holiday crowds. What you have in Stalis is a healthy mix that makes it a worthy choice for family holidays.

The beaches of Stalis provide excellent opportunities for families that enjoy beach holidays and are content to spend the entire time on the beach. There is much more to this charming resort than a few beaches though so you don’t risk running out of things to do. Popular excursions to enjoy from Stalis include mini trains to Malia, boat trips to Santorini, and the traditional villages that can be found further inland. Greek island holidays are about experiencing the best Greece has to offer. Don’t miss out on the cultural treasure chest waiting for you away from the primary resorts.

Cheap holiday deals to Stalis are a great way to enjoy the very best of Crete. Don’t miss out on package holidays and prices that are lower in price now than they have been in years. Family holidays to Stalis may be the perfect way for you and your family to enjoy Greek island holidays. Make your plans today and you could be enjoying the beautiful views and gorgeous waters of Crete before you know it.

Technical Writing – How to Write Project Justification Documents

As part of building the overall project scope a technical author will first need to lay out the justification documentation. This document which can also be considered a “business case” lays out the fundamental reasons for implementing the project. Here’s a simple guide on creating a project justification.

State the Problem

Businesses don’t carry out projects for fun; they perform them in order to solve a specific issue or issues. You need to describe the problem clearly and accurately at the start of your document so that you can then present the solution to that problem.

For example if you intend to implement a new HRMS (Human Resource Management System) your problem may be; “The HR team currently spends nearly 80% of its time on non-productive administrative tasks, reducing the effectiveness of the function dramatically.”

State the Solution

This should be a simple statement to define your project. This enables your reader to understand what it is you’re proposing.

“We intend to implement an automated HRMS system to reduce manual administration by half.”

Supply Supporting Information

The problem and solution aren’t going to justify your project to the stakeholders and decision makers, so you need to provide the right level of information to enable them to support your recommendation.

Examples of the kind of information you should use:

  • Market Demand – Not always the strongest argument, but if you can show that all your competitors are implementing similar systems, it certainly suggests that it may be worth considering in your organisation.
  • Business Need – In this example the business need is clear, the HR team are spending the majority of their work time on non-specialist tasks and that costs money.
  • Customer Demands - what is it that your customers are screaming out for? Don’t forget to include internal customers as well as external ones.
  • Technological Progression – what’s going on in the world around you, is there are compelling case to be told in terms of the way IT and systems are developing?
  • Legal – Don’t forget the all important obligation to the law, if you can show that your project brings compliance or makes it easier to comply with those requirements you have a stronger case.

Writing a business case or project justification is an essential part of the larger project scoping process. Ideally you should write this early in the lifecycle of your project to help you obtain funding and support. You will also then be able to clearly identify the objectives of your task so that team members have a clear message to take away.